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Young & Rubicam’s first work for Hotels.com features an animated spokesperson called “Smart,” voiced by actor Ed Helms, “Andy” on NBC’s The Office.
Tagged “Smart. So Smart”, the campaign includes four commercials directed by Peter Peake of Aardman Animations, the Bristol, U.K.-based creators of the popular “Wallace and Gromit” franchise.
The first spot in the series touts the online hotel booking site’s “Welcome Rewards” program with “Smart” impressing his wife with a beach vacation booked on Hotels.com.
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