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ATLANTA John Fareed and Nina Zapala, both veterans of hospitality marketing, said they have partnered to form Fareed & Zapala Marketing Partners in Winter Park, Fla.
The consultancy will focus exclusively on providing marketing research and strategy for independent hotels and resorts in the Southeast U.S. and the Caribbean. Current clients include the Gaylord Palms Resort & Conference Center in Kissimmee, Fla., and Florida Mall Hotel in Orlando.
Previously, Fareed, 42, was a senior vice president at Yesawich, Pepperdine, Brown & Russell in Orlando, Fla.,
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