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ATLANTA Pontiac, Nike and Coca-Cola were recognized for their marketing programs at the fifth annual Horizon Awards here this week.
The Horizon Awards, sponsored by the Atlanta Sports Council, recognize the nation’s best sports business and sports marketing programs.
Pontiac, a division of General Motors, won in the category of best sports integrated marketing plan for its “Pontiac Game-Changing Performance” program, which lets fans vote for the plays that had the greatest impact on the outcome of a college football or basketball game.
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