Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It’ll be 9 a.m. in Beijing when the Los Angeles Lakers and Philadelphia 76ers tip off the NBA Finals tonight in Los Angeles. But the early hour has not deterred students at Beijing University from organizing a special viewing party to watch the game live.
The young Chinese basketball fans will be joining an estimated 2.5 billion viewers worldwide who will be tuning in to the games, making up the biggest global audience for any basketball event in the history of the game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in