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Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away.
The ad, created by ad agency RPA, will air during the third quarter. No details about the creative approach were available.
The 2017 Honda Ridgeline will have its world debut in January at the North American International Auto Show in Detroit.
"The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck," Jeff Conrad, svp and general manager of the Honda Automobile Division, said in a statement.
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