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The passions and frustrations of women attempting to create their dream homes are the focus of the latest consumer campaign from HomePortfolio.com.
Created by Ideate, Watertown, Mass., four print ads feature a series of women photo-graphed in black and white, holding color photographs depicting a “dream room” in each of their homes.
The budget for the campaign is $8 million.
“Your creativity has no limits. It’s just stuck between a ballet recital and a board meeting,” reads one execution.
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