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Promoting creativity would be considered a dream job by most agencies, and the Boston Foundation Arts Fund awarded just such an assignment, on a pro bono basis, to Holland Mark Advertising.
The agency has crafted a multimedia push urging people to “Be creative” in situations they face every day.
Several 30-second spots now breaking showcase creative problem solving in such settings as a corporate boardroom, a supermarket checkout aisle and at a gas station.
“This ad campaign, urging people to be creative and to participate in the arts, delivers the message in a … fresh and provocative way.
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