H&K Appoints Strategy Director

Pestana is coordinating efforts among PR firm’s divisions

Hill & Knowlton is making an effort to spread best practices across its network through the creation of a new post, director of strategic services.

Ruth Pestana, 33, is working with about 10 client relationship managers at H&K offices across the country in an attempt to bring an outside perspective to their strategic-planning efforts and to look for ways the WPP Group public relations shop’s practices can help each other.