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The growth of Hispanic TV households continues to accelerate, contributing 40 percent of new TV households for the 2010-2011 broadcast season, per Nielsen. Hispanic TV households increased by nearly 400,000 to 13.3 million, a more than 3 percent gain, compared to a 2.3 percent rise last year.
Both African American TV households and Asian TV households had modest gains, but trailed the growth of total TV households, which rose 0.87 percent. African American TV households grew 0.54
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