Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Hispanic consumers outspent the average American household by more than 90% on dried vegetable and grain purchases, and also lead five other categories, per a new study released today by Nielsen.
The report, Demo Drill Down: Dried Veggies/Grains, Ice Sales Skew to Hispanic-American Households, was compiled using Nielsen’s Homescan consumer panel, which tracks the purchasing behaviors of households nationwide via a UPC scanning device. The data was drawn from research conducted between June 30, 2007 and June 28, 2008.
Aside
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in