His Suspension Upheld, How Big a Hit Did Tom Brady Really Take as a Brand Ambassador?

QB might even score sympathy points

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Tom Brady may be sent to the sidelines for a while, but the New England Patriots' superstar quarterback is far from permanently sacked when it comes to endorsement deals.

That's the consensus among marketing experts polled by Adweek following today's decision by NFL commissioner Roger Goodell to uphold Brady's four-game "Deflategate" suspension.

"I think there will be a lull. Perhaps a concerted effort to hold him out of the early-fall ads and endorsements while the news lingers," said Doug Bailey, president of DBMediaStrategies.

David Schwab, managing director of Octagon First Call, agreed.

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