Hilton Hires True for Diversity Push

NEW YORK True, the transcultural agency under TBWA Worldwide, has landed ad duties on a multi-pronged diversity initiative by Hilton Hotels, the client said. Estimated billings are less than $1 million.

The assignment came after a review involving a handful of other, undisclosed shops, according to sources. The Los Angeles office of True, which also has an office in New York, will handle the assignment.

The shop will create print and online ads highlighting the hotelier’s commitment to diversity as well as those seeking to add women and minorities to its owner and franchisee development and supplier diversity programs, Hilton said in a statement.