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Hub Shop Fails To Keep Nortel, Relinquishes Super Bowl Project
BOSTON–Nortel Networks moved corporate image and product duties to True North Communications’ Temerlin McClain and TN Media from Hill, Holliday, Connors, Cosmopulos after a shootout last month.
Separately, Hill, Holliday has walked away from HotJobs.com. The New York-based Internet company hired the Boston shop to create a 30-second spot to air on next month’s Super Bowl, but a preliminary storyboard that featured an elephant sitting on a circus worker was deemed inappropriate and rejected by Fox Broadcasting Co.
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