Hill, Holliday Breaks in with Anheuser-Busch

CHICAGO — Anheuser-Busch is working with Hill, Holliday, Connors, Cosmospulos on a project basis, including creating a spot for consideration for the Super Bowl next month, the St. Louis brewer said.

It’s the first time A-B has solicited work from the Boston shop, but several executives at Hill Holliday had pre-existing relationships with the client, stemming from their tenures at DDB. Those relationships ultimately led to the company’s decision to hire the agency, said Bob Lachky, A-B’s vp, brand management, and director of global brand creative.

Hill Holliday’s first spot, which features Budweiser’s Clydesdale horses, is in consideration for the Super Bowl, Lachky said.

A-B’s lead agency DDB Chicago was informed that the client had decided to use an additional agency for creative concepts.