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McCann-Erickson may feel it got booted off the Burger King account just at the right time.
A group of marketing execs at the fast-food chain, eager to sharpen their beef-patty-war talons, got the urge to visit a motivational workshop recently—only to find themselves facing an age-old fear-confronta tion challenge: a stroll on hot coals. Things didn’t go entirely as planned, however, and instead of feeling the mystical power associated with firewalking, several BKers wound up with their feet feeling a long way from medium rare.
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