"Heads of the Major Banks"

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Which is more fun to watch, a gangster movie or a bank commercial? In light of the obvious answer, one can only be grateful when a bank commercial presents itself as 30 seconds of a gangster movie-which is what Crescent Bank does in a spot by Brandon Advertising and Public Relations of Myrtle Beach, S.C. For Crescent, whose sales proposition is that it doesn’t charge any fees for checking, it’s a lively way of depicting its fee-charging competitors as racketeers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in