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Havas Media continues to expand in the APAC region. The company announced that it has acquired a majority stake in Snapworx Mobile Inc., the mobile marketing unit associated with one of the Philippines’ largest digital marketing agencies.
Havas Media will rebrand the business as Mobext, Havas Digital’s global mobile marketing brand that already operates in 11 global markets. For Havas, this move bolsters its media company’s presence in the region along with its agencies MPG and Media Contacts.
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