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A television commercial by Arnold Communications for Volkswagen of North America and a pro bono print campaign by Pagano Schenck & Kay tied for best of show last week at the 37th annual Francis W. Hatch Awards.
The VW spot – officially titled “Sunday Afternoon, Parts 1 & 2” but better known for its theme song, “Da Da Da”– shared top honors with a public service effort for the Connecticut chapter of Mothers Against Drunk Driving.
There has not been a draw for best of show at Hatch since 1979, when print ads by Mullen for Old Town Canoe tied with a television campaign by Humphrey Browning McDougall for Titleist.
The last time a public service effort was singled out for top honors was in 1993, when Doyle Advertising & Design Group moved judges with a poster series developed for the National Association of Atomic Veterans.
Although past Hatch shows have been dominated by...
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