Harpell/Martins Makes Progress




Adds 3 Software Clients, $5-8 Mil. in Billings
BOSTON–After prevailing last week over larger contenders to claim the $3-5 million account of Progress Software, Harpell/Martins & Co. president Pat Harpell said her shop had finally arrived as “an international agency” in the high-tech arena.
In addition, Harpell/Martins has added advertising chores from business software providers Viewlogic Systems in Marlborough, Mass., and Mobile Automation in Los Angeles. Those accounts are worth $2-3 million in combined billings, Harpell said.
With $60 million in total billings, Harpell/Martins was by far the smallest contender in the Progress Software pitch, fending off finalists Euro RSCG DSW Partners in Salt Lake City and Bozell Worldwide in Mountain View, Calif.
The competition was undertaken to consolidate the Bedford, Mass., company’s global ad duties. Several agencies had worked on the Progress Software account, including Cohn Godley Norwood in Boston, which handled its Aptivity brand.
Judy Neer, an official with Pile and Co. in Boston, the management consulting firm that oversaw the competition, said all the company’s divisions will now work with Harpell/Martins.
Cohn Godley president Ben Godley confirmed losing Aptivity to Harpell/Martins, chalking up the move to “corporate politics. For us, it was project work that amounts to a nonevent.”
Harpell/Martins will handle creative and media duties for Progress Software, teaming with Europresence in Frankfurt, Germany, and Asian Advertising in Santa Clara, Calif., for translation and strategic planning services in Europe and the Pacific Rim, respectively, Harpell said.