Happy Dog Adds LifeOptions to Roster

BOSTON LifeOptions, a life settlement brokerage firm based in Stamford, Conn., has named Happy Dog Advertising as lead agency, according to David Grigg, president of the agency.

The account was awarded based on the reputation of the agency and its experience with complex business-to-business communications challenges; there was no review. Billings were not disclosed by the agency.

Founded in 2005, the company’s insurance and finance professionals broker life settlement transactions and design premium finance programs for insurance agents, financial planners and trust and estate professionals.

Happy Dog will develop a new branding platform and corporate identity program for the company, and also create print and direct-response materials and provide trade-show support. New work is expected to begin appearing later in the year, according to Grigg.

Happy Dog was founded in 1999 and has worked for clients including Clarke Luxury Appliance Showrooms, Washington Mutual and Zagat.