Handspring Down to Finalists

2 Shops Remain in $15-20 Mil. Tech Review
SAN FRANCISCO–Handheld computer developer Handspring is in the final stages of a review for its $15-20 million ad account. A decision could come as early as this week.
“We have narrowed our initial list of six or seven agencies down to two finalists,” said Claire Dean, director of marketing communications for the Palo Alto, Calif.-based company. “We plan on launching an advertising campaign by the end of this year.”
A Bay Area address had been among the “preferred criteria” in the initial round of chemistry meetings, but Dean added that the review had not excluded shops in other markets.
Handspring was created late last year by Jeff Hawkins and Donna Dubinsky, former executives with 3Com’s Palm Computing division, maker of the PalmPilot handheld computer.