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Young car enthusiasts may have spent a lot of time caring for their vehicles in the past, but those in Generation Y would rather cut to the chase and have their cars be admired.
That was the thinking behind Avon, Conn.-based Mintz & Hoke’s new radio campaign for No Touch Tire and Wheel Care, which manufactures a spray-cleaning product.
Four spots, running nationally through the spring, feature interviews with No Touch scientist and spokeschar acter “Dr. Jones.”
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