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With distinctive imagery and a vintage sensibility in place, GSD&M this week launches its first television work for Haggar Clothing Co. since landing the account last year.
A 30-second spot, breaking this Thursday on NBC’s ER, promotes the company’s year-old Black Label line and introduces a “Cool comes around” tagline.
Backed by an estimated $5 million budget, the commercial will air on additional network prime time shows as well as on national cable outlets including ESPN and VH1 through December.
The ad, titled ” ’30s Guy,” mixes black-and-white and color imagery.
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