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Hadeler Sullivan & Law here has launched a new print branding campaign for Tony Roma’s restaurants that aims to tickle the funny bones of rib lovers.
A series of five ads pokes fun at the fanaticism some people have for ribs by offering dining etiquette tips.
All of the ads use a wrinkled napkin with food, lipstick and drink stains as a backdrop for headlines like, “When dining with your spouse, avoid referring to our ribs as ‘the best experience of my life.’
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