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SAN FRANCISCO Hewlett-Packard launched the worldwide phase of its $300 million campaign today with 16-page inserts in national newspapers asking people to embrace change.
Omnicom’s Goodby, Silverstein & Partners, San Francisco, created the “Change + hp” print piece that appeared in Monday’s New York Times and Wall Street Journal. The series includes a two-page spread for each of four H-P customers: the Screen Actors Guild, U.S. Postal Service, Advance Transformer and Kimberly-Clark. The ads show how H-P helped the organizations overcome obstacles and deal with change.
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