Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ever wonder how to keep your bar coaster from sticking to the bottom of your glass? That’s one of the questions answered in a promotional booklet which is part of a new print campaign for Levi’s Dockers.
Created by Foote, Cone & Belding’s San Francisco office, the ads are aimed at men 25 to 34. The campaign tries to capture meaningful moments in men’s lives, said Dockers officials.
Young men are seen in classrooms, on bikes (shown here) and joking with women in a bar.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in