Gas Station TV marked the installation of its network at the 1,000th gas station with the announcement Monday (Dec. 8) it would roll out to the top 100 markets. Currently in 22 of the top 25 markets, GSTV plans to complete installation in the 100 markets by the end of first quarter next year.
The rollout will solidify GSTV’s position as the largest network at the gas pump and one of the top five out-of-home video networks with a reach approaching 30 million monthly viewers.
“We’ve heard time and time again from marketers that rolling out to 100 DMAs is really important,” said David Leider, CEO of Destination Media, owner of GSTV. “Advertisers want to plan and buy from a national and regional basis. This helps with scale.”
GSTV’s expansion at a time of economic volatility stands apart from other media companies that are being forced to make drastic cuts.
“The market is certainly slower, but I think 2009 will be strong for us. It’s ramping up nicely. We have a lot of advertisers talking to us that have never spoken to us before,” said David Leider, CEO of Destination Media.
Recent new advertisers on GSTV include Rolaids, AOL Autos and Ford. Both AOL Autos and Ford are combining their GSTV spots with a text messaging component.