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Obsession is the rule in GSD&M’s new series of humorous commercials for the PGA Tour.
Four 30-second television spots extend the Austin, Texas, shop’s “These guys are good” campaign. The work is beginning to appear on golf, NFL, NCAA football and basketball broadcasts, and other sports programming on cable and CBS.
Supervised by GSD&M group creative director Tom Gilmore, the campaign pulls up-and-coming golfers off the course and puts them into situations where their fixations are given free rein.
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