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DALLAS Yellowpages.com, a joint venture of AT&T and BellSouth, today breaks its first campaign from GSD&M, the agency said.
Using a mix of network television, cable and online advertising, the campaign is designed to build awareness, brand identity and usage for Yellowpages.com. Ads will run throughout 2006.
The main idea behind the creative involves people conducting tasks in humorous, out-of-ordinary ways, the agency said. The campaign theme “Need something?” appears, and Yellowpages.com offers a solution.
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