GSD&M Adds More Staffers For SW Bell

GSD&M of Austin, Texas, has looked to the West to hire a pair of creative directors. The newly created posts were added to handle increased assignments from San Antonio, Texas-based SBC Corp.
One of those tapped, Bret Ridgeway, arrives after a stint as art director and creative director at Wieden & Kennedy in both Portland, Ore., and Europe. Ridgeway will help lead Southwestern Bell branding under senior vice president and group creative director Brent Ladd.
Former J. Walter Thompson group creative director Steve Miller comes from San Francisco to fill a creative director role for Southwestern Bell Wireless advertising.
The two hires are part of an influx of 24 new staffers and transfers from the shop’s defunct San Francisco office since July, when GSD&M was awarded SWB branding and long-distance creative work formerly with D’Arcy Masius Benton & Bowles, St. Louis, and Goodby, Silverstein & Partners, San Francisco. That account shift included the exit of Pac Bell and Yellow Pages creative business from GSD&M’s Golden Gate office to Goodby.
While at Wieden, Ridgeway earned art director credits in recent years for ESPN and Nike, including the latter’s “I Got It” commercial in which Ken Griffey Jr. dashes cross country to catch a fly ball. For the past two years, he handled soccer marketing work for Nike in Portland and Amsterdam.
Why leave Wieden? Ridgeway went to the University of Texas at Austin and has family in the region. “It’s got everything I want . . . water, music and Mexican food,” he joked.
Miller’s prime account duties at JWT were Sprint, Nestlƒ and Chevron, according to GSD&M. Both Ladd and Miller, also a UT grad, could not be reached for comment.
GSD&M has also added two account supervisors for SWB Wireless: David Toner, formerly of Fogarty Klein & Partners in Houston, and April Stanley, a former SBC advertising manager.