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GSD&M Idea City has added creative chores for Harrah’s Caesars and Horseshoe brands following a review.
The scope of work for the Omnicom Group shop in Austin, Texas, includes online, print, broadcast, OOH and experiential marketing.
The combined brands spent slightly less than $5.5 million in measured media during the first three-quarters of 2009, after spending more than $25 million on ads in all of the previous year, per Nielsen.
Caesars recently worked with Leo Burnett, while Horseshoe had teamed with RPM.
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