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Bows Hispanic Campaign for Life Cereal
DALLAS–Grupo Cuatro Publicidad has launched a national Hispanic campaign for Life Cereal.
A new television spot features kids on cereal box covers coming to life to assist a mother with her shopping.
The commercial began airing last month on Telemundo and Univision.
The campaign is the second for the Quaker Oats brand by Grupo Cuatro, a subsidiary of Berry-Brown Advertising in Dallas.
The ad addresses the consumer backlash against the overwhelming number of cereals, the feeling of having “too many choices” that hits shoppers in supermarket aisles.
In the spot, a little girl on a Life box awakens through animation and tells a confused mother how tasty the cereal is.
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