Grogan Takes Charge of Berlin Cameron’s Coke Business

NEW YORK Bill Grogan started his job this week as president of WPP’s Berlin Cameron/Red Cell, the agency confirmed. The shop had been looking to fill the newly created position and had been talking to Grogan within the past month [Adweek, March 31].

Grogan, who ran the Coke Classic account at Interpublic Group’s McCann-Erickson until December, was most recently at AOL Time Warner in sales and marketing.

Grogan, 42, is expected to run Berlin Cameron’s Coke Classic business-the shop won lead creative duties on the estimated $260 million account from McCann-Erickson last year. McCann continues to handle the brand in most parts of the world, and its sibling, Universal McCann, handles all media duties.