Griffin Bacal Bows Cool Cow

A man in a cow outfit with outsized sunglasses who can only be seen by children is the focus of Griffin Bacal’s new campaign introducing Cool Cow, a milk substitute.
A TV spot features the brand’s eponymous “spokescow” (as shop president Paul Kurnit refers to it), whose modus operandi is to sneakily replace cartons of regular milk with the Cool Cow brand. In one instance, Cool Cow appears in a supermarket to swap a family’s milk for the new brand.