Greyhound Lines Assigns Creative Account To PGC

PGC Advertising here has landed on Greyhound Lines’ roster, winning creative and strategic development duties away from incumbent The Richards Group in Dallas after a brief review.
Richards retains media buying on the $12-15 million account, but the creative loss comes just a month after the shop launched its newest campaign for the client. The new work drops the “Go Greyhound and leave the driving to us” tagline in favor of “Where can we take you?”
Katherine Williams, public relations manager at Dallas-based Greyhound, said the company is not disclosing reasons for the selections. “We’re not going to make public comments as of right now,” she said.
Tony Dammicci, president of Omnicom-owned PGC, said he and his staffers were elated. “Obviously, its a significant win and significant piece of business here.”
PGC brings experience on the account through Dammicci, media director Phil Brushaber and creative director Jud Chapin, each of whom worked on Greyhound in the 1980s at Bozell Southwest (now Temerlin McClain) in Irving, Texas. Dammicci said the presentations with the client involved a discussion of capabilities and category experience but no speculative creative work.
The review was initiated in March following December’s in-house appointment of vice president of marketing Ralph Borland. Borland, who has been with Greyhound for more than 30 years, was said to have good ties to the former Bozell employees now at PGC. Competing initially with PGC and Richards were Temerlin, LMS/Marc of Dallas and Houston’s Fogarty Klein & Partners.
Richards will maintain media, promotional and point-of-sale assignments, said agency account director Brian Schadt. Schadt said Greyhound will continue the current campaign that targets youths and a broad-based audience.