Greyhound Awards Interactive Biz to Slingshot

DALLAS Slingshot has landed the estimated $2 million interactive marketing account of Greyhound Lines, the agency said.

The Dallas-based shop won the business following a review that included eight undisclosed agencies. There was no incumbent.

Hal Gronfein, director of marketing at Greyhound, said in a statement that Slingshot demonstrated a strong marketing orientation combined with expertise and experience in the interactive space.

The shop’s first assignment for the provider of intercity bus transportation will be to develop an online program that targets college students and young adults. The campaign is set to launch this fall, the shop said.