Grey Wins UPMC Biz

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

WPP Group’s Grey in New York has been chosen by the University of Pittsburgh Medical Center for creative and media chores following a review. The client previously worked with local shops on a project basis.

Spending could reach $20 million for a TV, print and outdoor push set to break in the fall. The work will target both consumers and medical professionals. The client spent about $8 million on ads in each of the past two years, per Nielsen.

Sandra

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in