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NEW YORK Grey here said it has been assigned creative chores for Darden Restaurants’ Smokey Bones Barbeque and Grill chain.
Grey’s WPP Group sibling MediaCom picks up buying and planning chores. There was no review.
Smokey Bones, which debuted in 1999, operates more than 120 restaurants in the East and Midwest. The chain is broadening its menu with new sandwiches, salads, signature burgers and entrees to complement its slow-cooked barbeque selections.
The chain spent about $1 million last year in measured media, per Nielsen Monitor-Plus.
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