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NEW YORK — With Valentine’s Day less than 24 hours behind us, greeting card sites are already moving on to the next occasion. “Celebrate winter,” some encourage, while others tout St. Patrick’s Day.
Despite the seemingly endless stream of marketable holidays, the leader in online greetings is experiencing traffic declines as it tries to reduce its reliance on an ad-based revenue model, according to Jupiter Media Metrix. The American Greetings network — which includes Americangreetings.com, Bluemountain.com
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