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Managed Care Client Taps Boston Shop for Print, Direct Mail Work
BOSTON–The direct marketing division of Greenberg Seronick O’Leary & Partners has landed the integrated account of a New York-based healthcare client. The assignment could be worth $5-8 million within the next year.
HealthFirst, a not-for-profit managed healthcare provider, selected the Boston shop following a review of undisclosed contenders in New England and New York.
Billings are $2 million through year’s end but are expected to increase fourfold next year, said Greenberg Seronick vice president David Sarlitto, who oversees the agency’s direct marketing group.
A print and direct mail campaign with a branding message will break in four to six weeks and target Medicare recipients in Queens and Nassau counties in New York, Sarlitto said.
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