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Greco Ethridge Group has been hired to create ads for Exenet Technologies, a provider of network and systems integration services.
The account was awarded to the shop, which maintains offices in Boston and New York, after a review of undisclosed contenders.
Billings will be in the $8-10 million range. The client is handling media chores in-house.
Exenet, New York, is seeking a stronger brand positioning to help it gain work from small and mid-sized corporations, which can use the service for outsourcing help-desk, messaging, finance and other tasks.
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