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Facing a new competitive era for utilities, Peoples Energy tapped Grant/Jacoby here to create an integrated branding campaign.
The agency was selected for the $2.5 million account after a review that included Chicago agencies McConnaughy Stein Schmidt Brown and Burrell Communications, according to Desiree Rogers, the utility’s vice president of corporate communications.
Foote, Cone & Belding here previously handled the account, but Rogers said the utility was looking for a smaller agency, with billings in the $60-100 million range.
Grant/Jacoby, with billings of $77 million last year, brings branding experience with clients such as Culligan International.
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