Grammys Again Seek New Talent

NEW YORK CBS Interactive, YouTube and the Recording Academy have again teamed up to discover new talent for the 50th annual Grammy Awards.

The initiative, launched today, sees the academy giving unsigned instrumentalists the opportunity to possibly perform with the rock band Foo Fighters as part of an orchestra.

This is the sequel of “My Grammy Moment.” The inaugural segment with Justin Timberlake aired during the Grammys last year.

The academy has enlisted the aid of the CBS Audience Network and YouTube to search for talent nationwide. Musicians can upload one-minute performance videos onto these sites.

Initially, a Grammy panel will select the top 45 musicians. Twenty semifinalists will be culled from this list through public voting and Recording Academy representatives.

Submissions can be viewed through the Audience Network’s more than 200 online partners.

“An appearance on the Grammy Awards is one of the highest honors a musical artist can achieve,” said Ken Ehrlich, co-executive producer of the Grammy Awards. “By opening our show to a new generation of young musicians who will realize their dreams early in their career, we hope to inspire a generation of future music makers who will see that anything is possible.”

“Bringing all these powerhouse brands together to allow fans to be an integral part of the Grammys experience is what the interactive community is all about,” said Joe Ferreira, svp, gm, CBS Audience Network.

Quarterfinalists will be announced on Jan. 24. The 20 semifinalists, who will be identified on Feb. 2, will participate in the orchestra. The top three finalists will be revealed on Feb. 4. One of these individuals will be selected as the featured instrumentalist, announced live on stage during the Grammys telecast on Feb. 10.