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Former Richards Group principal Greg Goyne has joined another Dallas agency, Firehouse, as principal. Goyne will head the account management group and have senior responsibility for leading the development of branding strategies and marketing campaigns for Firehouse clients. He also will share new business responsibility with Mark Hall, president of Firehouse. Before working at Richards, Goyne was marketing director of Gulfstream Aerospace Corp. and a vice president at Leo Burnett in Chicago.
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