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NEW YORK Two New York shops are awaiting a decision in a pitch for pan-European creative duties on two lines of products from Vivartia’s bakery division, sources said.
Sources identified the finalists as Interpublic Group’s Gotham and the incumbent, independent ML Rogers.
The products are 7 Days croissants and Bake Rolls, according to sources. The Greece-based client is said to be seeking television and print advertising.
Annual media spending on the brands is estimated at more than $15 million.
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