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NEW YORK Gotham’s first work for Priceline.com focuses on the client’s hotel-booking service and eschews the high-profile celebrities used in past ads.
Using double- and triple-split screens, the two 30-seconds TV spots present hotel rates offered by Priceline as well as two of its competitors, Hotels.com and Expedia.com.
“I spent $55 less than at Hotels.com,” a woman says in one ad. Onscreen type and voiceover state that consumers using Priceline.com can pay up to 40 percent less than at Hotels.com
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