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America Online aims to convince broadband users that their online experience would be vastly improved with the addition of its premium service in an interactive-only effort breaking June 1.
The theme—”Speed meet …”—suggests augmenting users’ basic high-speed connection with the unique benefits of the company’s $14.95-per-month AOL for Broadband service. One ad touts Radio@AOL by asking, “You can get speed faster, but can you get a radio station worth listening to?” It concludes, “Speed meet more music choices.”
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