Got A Problem With This?

Do Sicilians mind being associated with the Mafia? Not if it helps promote their ristoranti.
In its first work for Monzu, a Sicilian eatery in SoHo with a French touch, Hampel/ Stefanides uses a familiar stereotype to make its point: a print ad (shown here) featuring a photograph of a deceased mafioso lying on the floor of a barbershop, a French baguette in his right hand. The tagline: “Sicilian, with a French twist.”
The agency chose a barbershop as the setting for the hit because “it is the typical place where you’d get killed” were one a member of the Mafia, said agency principal Dean Stefanides.
The agency warned its client that some Italian-Americans might take offense at the ad.