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Billboard Sends Consumers to Online Store
LOS ANGELES–The California Milk Processor Board is jumping on the e-commerce bandwagon this holiday season.
No, the CMPB isn’t selling milk on its Web site, but is touting a line of “Got milk?” branded products.
An outdoor ad from Goodby, Silverstein & Partners features a cute toddler sporting a “Got milk?” romper. Copy reads, “Available at gotmilk.com. Kid not included.”
The ad targets mothers and grandparents, who do the most gift shopping, said Jeff Manning, director of the Berkeley, Calif.-based
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