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NEW YORK After months of wooing, Brett Gosper turned down an offer just last month from McCann Erickson, the agency he left a year ago. An impassioned show of support from Jean-Marie Dru, himself the subject of a recent whirlwind recruitment effort by Havas, convinced him to stay at TBWA.
But in the weeks that followed, Gosper would second-guess himself. “When the dust settled and I got away from the emotion of having to decide whether to go to McCann, in my mind, I wondered if I had made the right decision [to stay at TBWA] and swung the other way,” Gosper said Friday.
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